Product Update
Our Linkedin, Reddit, and Snapchat platform integrations encourage brands to break into new verticals and reach new audiences in an effort to scale their growth. As we partner with additional advertising platforms, our customers can allocate their advertising budget better, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy. Along with these platform integrations, we've implemented platform-specific metrics, introducing additional sources of creative insights that will help you optimize your creative. For example, the completion rate metric on Snapchat allows you to analyze the % of followers who viewed an entire story, from the first snap to the last. Similarly, the app installs metric on Reddit gives you a better feel for how your mobile-first advertising efforts are faring.