Rad Intel
RAD Intel partnered with Omneky to drive investor interest for their crowdfunding campaign. By leveraging bold, AI-generated creative and data-backed design insights, RAD Intel was able to maximize returns, lower costs, and raise over $366K through strategic paid media campaigns. The campaign drove over 20.6 million impressions, 818 site registrations, and 402 total purchases, cutting cost per lead by nearly 80%.
RAD Intel is an AI-powered marketing intelligence platform that helps brands and agencies uncover audience insights, find influencers, and optimize content. It analyzes real-time data from Reddit, TikTok, and X to guide strategy, and offers managed services for influencer campaigns.
Challenge
In early 2024, RAD Intel launched a crowdfunding campaign and needed to drive investor interest with experimental and eyecatching creative. They saw a clear alignment with Omneky’s platform, which bridged the gap between data-backed analytics and creative generation using AI, something familiar to their own mission. This made Omneky the ideal partner to bring striking creative concepts to life while staying grounded in performance and measurable outcomes.
Three key challenges emerged:
Limited Creative Resources
With a small team and tight timelines, RAD Intel lacked the capacity to generate a wide range of testable ad creative.
High-Stakes Messaging
Creative needed to inspire investor confidence, combining attention-grabbing visuals with clear, credible messaging.
Unclear Performance Drivers
Without granular creative insights, the team couldn’t confidently identify what was driving performance or how to scale it.
Solution
Omneky partnered with RAD Intel to develop a performance-driven creative strategy tailored for their investor raise. Through Omneky’s generative AI capabilities, rapid creative deployment, and data-driven analytics platform, RAD Intel was able to launch bold, high-performing campaigns that drove real results.
Generative AI Creative
Using Omneky’s generative AI tools, the team produced a wide range of visually striking ad creatives designed to capture investor attention. These included AI-generated personas, futuristic imagery, and thematic concepts that reflected RAD Intel’s innovation-focused brand. The creative stood out in crowded crowdfunding feeds while remaining polished and on-brand, helping to elevate investor perception and credibility.
Insight-Driven Optimization
With Omneky’s Creative Insights platform, RAD Intel gained real-time visibility into which creative elements were driving performance. This enabled precise iteration throughout the campaign:
These insights gave RAD Intel the confidence to double down on high-performing elements while eliminating what didn’t work.
Scalable Testing Framework
Omneky deployed an always-on testing process that allowed RAD Intel to iterate quickly and at scale. Each insight was fed back into new creative versions, leading to continuous performance gains throughout the campaign lifecycle.
Results
Omneky’s creative and data-driven approach delivered major results for RAD Intel’s crowdfunding campaign:
Strong Reach: Delivered over 20.6 million total impressions, with key spikes including 1.3 million in a single day on April 25, 2024.
Lower Costs: Reduced cost per click from $4.57 at the start of the campaign to just $0.71 by April, averaging $1.55 throughout the duration of the campaign.
Conversion Performance: Drove 402 total purchases and helped raise $366k in investor funding through an AI-driven creative strategy.
Efficient Lead Generation: Decreased cost per lead by nearly 80%, while driving 818 total site registrations over the campaign period.
Key Factors of Success
Conclusion
With Omneky, RAD Intel was able to pair bold, generative AI creative with data-backed decision-making—lowering costs, increasing engagement, and raising over $366K through their investor campaign. The combination of visual innovation and creative insight proved key to scaling efficiently and with confidence.
Looking to scale your next campaign with Omneky’s data-driven creative solutions? Let’s talk.
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