TagHawk
The self-proclaimed “first community-based marketplace,” TagHawk is an app for selling, buying, and moving used items securely. Users can create communities private to their location, dorm, apartment building, etc. and chat within the app. There’s also cashless purchases to ensure buyer and seller safety. Buying and selling using goods has never been so easy! Struggling to scale their marketing and create effective creatives, TagHawk left a previous agency relationship to join Omneky. They wanted to see real growth in impressions and increase their app downloads. Having enough users in the marketplace is essential to their app’s success.
The self-proclaimed “first community-based marketplace,” TagHawk is an app for selling, buying, and moving used items securely. Users can create communities private to their location, dorm, apartment building, etc. and chat within the app. There’s also cashless purchases to ensure buyer and seller safety. Buying and selling using goods has never been so easy! Struggling to scale their marketing and create effective creatives, TagHawk left a previous agency relationship to join Omneky. They wanted to see real growth in impressions and increase their app downloads. Having enough users in the marketplace is essential to their app’s success.
Challenge
Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?
Solution
Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results. Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine- learning, all our ads are updated and improved consistently.
Results
Omneky focused on app installs and got TagHawk the results they always wanted.
- 355% increase in reach
- 66% decrease in cost per ad impression
- 46% increase on CTR
- 57% decrease in cost per app install
- 272x increase in install rate
(Compared to the same period month over month pre-Omneky)
With our data-driven approach, Omneky produced successful creatives and significantly increased TagHawk’s reach and traffic. Happy with the results, TagHawk has remained an active client.
Key Factors of Success
Conclusion
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