Spicin
Spicin creates and sells gourmet hot sauces, condiments, salsas, spices, snacks, and drink mixes. They use all-natural, non-GMO ingredients in all of their products. The key to their award winning-sauces is producing them in micro-batches using their state-of-the-art equipment to create high quality and delicious products every time. Although their products can be found in countless grocery stores, restaurants, and household pantries across the United States, they wanted to unlock the potential of their e-commerce website through digital advertising. After a thorough search, they partnered with Omneky to take the guesswork out of marketing, build upon their successes, and take their company to the next level.
Spicin creates and sells gourmet hot sauces, condiments, salsas, spices, snacks, and drink mixes. They use all-natural, non-GMO ingredients in all of their products. The key to their award winning-sauces is producing them in micro-batches using their state-of-the-art equipment to create high quality and delicious products every time. Although their products can be found in countless grocery stores, restaurants, and household pantries across the United States, they wanted to unlock the potential of their e-commerce website through digital advertising. After a thorough search, they partnered with Omneky to take the guesswork out of marketing, build upon their successes, and take their company to the next level.
Challenge
When companies start running Facebook Ads, they find the process to be extremely challenging. They must determine key drivers, come up with headline and description text, design their own ads, and the list goes on. On top of all this, to be successful they must understand the Facebook algorithm deeply to take advantage of it and build successful campaigns.Omneky is built for this challenge.
Omneky's experience with over 50 Shopify-based e-commerce brands means that our AI technology and account management team can quickly and effectively integrate the Shopify platform to efficiently launch digital advertising campaigns. What seemed like an impossible task, is now as simple as can be. Omneky can do this by providing companies with its state-of-the-art platform. Simply input campaign goals, KPIs, and keywords related to your business; then Omneky will suggest effective copy and images based on the most recent conversion data.
Solution
Omneky's analysis feature suggests keywords and graphic elements that will help drive campaign KPI’s. Furthermore, due to the nature of data and AI learning, the ads generated by our technology improve each week, as the AI learns from previous iteration’s statistics. As a result, Omneky allows for an extremely effective and efficient automated process from generation to analytics to improvements through the power of raw data and AI learning.
Results
After 8 weeks of working together, Omneky was able to achieve:
- 90,000+ people reached through Facebook & Instagram ads
- 1.90x average return on ad spend
Spicin was able to discover new customers and grow their business profitably.
We are proud to support small businesses and we are thrilled to be able to provide design and advertising tools at a price point that allows businesses of all sizes to take advantage of cutting edge digital marketing technology to grow their business.
Key Factors of Success
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