In late 2024, 2X Monster Trucks recognized that their existing creative needs to be revamped. This presented an opportunity to refresh their creative with more authentic, audience-specific content—but with a small team, limited time, and well established KPIs for each event, they had to proceed carefully to avoid disrupting campaign performance.

They were also preparing to promote two major events in Chandler and Tucson, Arizona—adding urgency to their need for a new creative approach while maintaining reliable performance. This revealed three key marketing challenges:

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Limited Marketing Assets: The team had access to a lot of event photos, but not a lot of time to explore new messaging angles to customize content for different audience segments. This made it difficult to produce the variety of ad creative needed to support a testing initiative. 

Need for Targeted Audience Engagement: Without a deep library of creative assets or granular audience insights, developing campaigns that resonated with specific personas proved to be challenging. The team needed a more strategic approach to create personalized, relevant ads that would capture attention and convert.

Inefficient Ad Analysis: With strict performance benchmarks in place, experimenting with new creative came with risk. The team lacked asset-level analysis and spent a significant budget trying to determine what was working. Without asset-level insights, the team was always uncertain whether they really knew which elements of creative or targeting of a campaign lead to certain results.

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They needed a smarter way to test, learn, and iterate while protecting ROAS and campaign efficiency. 

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To address these challenges, 2X Monster Trucks partnered with Omneky, leveraging their suite of AI-driven creative tools to revolutionize their advertising approach:

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Creative Insights: Omneky’s Analyze dashboard offered real-time analytics, identifying top-performing messaging, persuasion tactics, and design elements for all of 2x Monster Trucks’ creative. For instance, ads featuring bright, bold text combined with family-friendly messaging—tapping into the 'Emotional Appeal' persuasion tactic—consistently outperformed others.​

Creative Briefs: By synthesizing data from successful campaigns, Omneky was able to generate clear and data-driven creative briefs, allowing 2X Monster Trucks to iterate and scale effective design concepts continually.

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Product Generation Pro: Using advanced genAI, Omneky created images depicting target audience personas alongside 2X Monster Trucks' signature trucks. This approach provided the necessary variety to craft personalized and engaging creative.​
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Creative Generation Pro: With the newly generated assets, Omneky used its generative AI to scale ad production, resulting in numerous variations of AI generated elements including copy, to A/B test different formats and messages for the Chandler and Tucson events.

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The collaboration yielded impressive outcomes for both events:​

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Chandler, AZ Event:

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Enhanced Revenue: Omneky's image creative generated $39,000 in revenue.​
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Increased Purchases and ROAS: Omneky’s ads led to 684 ticket purchases, achieving a ROAS of 7.32 with a smaller ad spend.​
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Creative Performance: Omneky's image ads attained a ROAS of 7.51 and lowered the Cost Per Acquisition (CPA) by $2.33
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Tucson, AZ Event:

High Click-Through Rates (CTR): Omneky's ads for this event achieved an overall CTR of 1.07%, with video ads reaching 1.14%, indicating high audience engagement.​
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Effective Data-Driven Creative Analysis: Omneky ads that used the 'Conversational' writing style achieved the highest ROAS of 8.45. The 'Emotional Appeal' persuasion tactic also excelled, yielding a ROAS of 6.60.

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By partnering with Omneky, 2X Monster Trucks transformed their advertising strategy, overcoming initial challenges to achieve remarkable success in their event promotions. The integration of AI-generated assets, data-driven analysis, and strategic creative development not only enhanced their marketing effectiveness but also set a new standard for future campaigns. This case study exemplifies the power of innovative advertising solutions in driving substantial business growth and audience engagement.

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